新疆中亚商品交易中心 JTBD体验法

2021-12-08 11:04:54
新疆中亚商品交易中心 JTBD体验法

JTBD作为一个方法论,遵循发现问题——评估问题——解决问题的基本框架。
JTBD的定义(发现问题):A JTBD is not a product, service or a specific solutions; it’s the higher purpose for which people use products, services and solutions.
结果期望的定义(评估问题):Normally various of outcomes come with the JTBD. Give customers more of what they desire, and less or none of what they do not desire
机会点的定义(解决问题):This technique is to assess the value of your current solutions against those of your competitors, – and relative to an ideal innovation. It helps identify opportunity gaps in the marketplace.
结果期望:
Step 5: List the JTBD’s related outcome expectations – 定性
Step 6: Create outcome statement
Step 7: Prioritize the outcome expectations – 定量
机会点:
Step 8: Plot the ideal innovation – 定性
Step 9: Plot existing solutions (yours and competitors) – 定性
Step 10: Identify opportunity valuegaps
JTBD作为一个方法论,重要的部分在于任务&目的的陈述上,即抽象出来的因子。
 
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